Hoşbeş H5 Robot

ETİ had developed a mascot robot concept called H5 for their Hoşbeş wafer brand, playing on the brand name "Hoşbeş." Creative agency Muhabbet had prepared the character design and commercial script.

Now this digital character needed to become a real, physical robot — managed on TV commercial sets and programmed for subsequent use at events. Not just a prop, but a functional robot that talks, dances, displays facial expressions on its screen, and behaves differently in every scene.

In advertising, mascots are usually CGI or costumed actors. But using a real robot creates a completely different dynamic on set — the actors' interactions feel genuine, their reactions are real.

H5 physically existing meant the brand would gain not just an ad character, but a permanent mascot for events too. Beyond the commercial series, it would become a physical extension of the brand experience.

When Muhabbet's concept designs reached us, we planned every stage of bringing a digital character into the physical world.

Scope

• Concept-to-engineering design conversion
• 3D printing body production
• Custom part fabrication and molding
• Professional painting and surface finishing
• Assembly and mechanical integration
• Speech, dance and facial expression programming
• Screen animations — custom expression design for H5 character
• On-set robot management during commercial shoots
• Expanding movement and speech repertoire for event use

Team

• Project Lead & Experience: Atilla Baybara
• Technology Development: Utku Olcar
• Client Relations: Şaban Yılmaz
• Operations: Yiğit Sarı
• + Production and engineering team

• H5 became ETİ Hoşbeş's permanent mascot — not a one-off prop, but the face of the brand
• TV commercial series produced — the robot appeared in multiple commercials
• Active use at events — after filming, ETİ continued using the robot at brand events
• Real robot impact — using a real robot instead of CGI or costumes created a distinct effect both on set and with audiences